Let me start this post by saying that if you want to make lots of money by driving traffic to your site from Google, you gotta be number 1 in the search results! Period. OK number 2 or 3 is still not bad, but anything less than that is going to earn you anything from peanuts to nothing.
I forget the exact stats now, but the number one position on Google gets something like 42% of the clicks, 12% for position 2, 8% for position 3, and dropping rapidly as you go down the page. If your site is not getting into the top 3, you might as well pack it in and try sweeping streets for a living! I know this sounds daunting, but actually it’s not as hard as you think. The key, as all the courses will tell you, is finding the right keywords to go after.
Try this. Search in Google using the keywords “make money”. Millions of results. How hard do you think it is to rank for these words. In short VERRRRRRY hard. Actually impossible unless you have a massive budget and a fantastic product to make all the millions back that you just spent getting to number 1.
But if you tried “ways to make money in California”, you may have an excellent chance of getting into the top 3 positions in the search results, provided of course you did all the other things right. It’s true that there are far less searches for that specific term, but there is also far fewer other sites competing for that keyword. If you have a good answer to the question in the search term, and you follow a few simple rules (and you are not in a big hurry, like you have to make $1000 today), you could have a winner. I’m happy to say I have found a scheme that is both easy and actually makes money!
To most of us starting out, Google is like some untouchable monster that answers to no one and seems to do its best to stop the little guys like you and me from getting our sites ranked. But really, Google is a fantastic tool that can work extremely well for you if you do things right. And you know what the key is? Don’t try to “out-clever” Google. You will come off second best, I promise. There are thousands of very, very clever people working there writing ever more clever algorithms that will see through dirty tricks that try to fool the search engines. And in the next post, I will talk about how to get Google to like you.